Project Management Process - Project Marketing

This part of project management is often forgotten even though it is important to sell a project to its stakeholders and to guarantee the acceptability of a project. A few steps are necessary to market a project in the right way. The larger the project the more important it is to have professional project marketing in place.

Process within the framework

 Marketing steps:

Initial situation:	Description of the context derived from the project charter.
Defining target groups:	Who are the relevant stakeholders (e.g. project sponsor, user, distributor etc.)?
Defining marketing content:	What is the core message? What is relevant to a specific stakeholder?
Defining means:	Project logo, project web page, newsletter, company news, flyers, project t-shirt, giveaways, project bulletins, social media (internal/external) etc.
Defining marketing plan:	Detailed plan which spell out exactly what activity will carry at the period of the plan. Calculating and approving of marketing budget.
Finalizing concept:	Review and put everything together into a folder, check with global company marketing team.