30 Marketing Ideas To Increase Sales For Your Small Business.
I found an interesting chart about it. Check out link below.
Project management within software industry - IPMA approach - PMI approach - Management philosophies
| Project Environment Analysis |
| Stakeholder Management Cycle |
| Stakeholder action plan (aka Stakeholder Management Plan) | ||||
| Stakeholder | Current Contribution Commitment |
Targeted Contribution Commitment |
Relationship | Actions |
| Head of Finance | Desirable Neutral |
Desirable Supportive |
Barney |
|
| Planning: | Planning of the rough elements at the beginning of the project setup |
| Planning workshop: | Planning of the key elements of the closing workshop (e.g. objective, agenda, lesson learnt) |
| Closing workshop: | Doing of the workshop, can be a day workshop, can be a quick debriefing depending on the project size. |
| Follow Up: | Follow up meeting/ discussion based on the results of the closing workshop. |
| Closing: | Finalization and archiving of documents, accounting informed. |

| Initial situation: | Description of the context derived from the project charter. |
| Defining target groups: | Who are the relevant stakeholders (e.g. project sponsor, user, distributor etc.)? |
| Defining marketing content: | What is the core message? What is relevant to a specific stakeholder? |
| Defining means: | Project logo, project web page, newsletter, company news, flyers, project t-shirt, giveaways, project bulletins, social media (internal/external) etc. |
| Defining marketing plan: | Detailed plan which spell out exactly what activity will carry at the period of the plan. Calculating and approving of marketing budget. |
| Finalizing concept: | Review and put everything together into a folder, check with global company marketing team. |
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| PlanDoCheckAct-Cycle |
| Preparation: | What issues are going to be checked? What papers are needed? Is a short status at beginning necessary? Is the risk plan up to date? |
| Doing: | Actual meeting according agenda with objectives |
| Updating plans: | Updating project handbook and relevant documents |
| Communication: | Informing stakeholders actively about the project progress and issues |
| Closing: | Archiving status report and documents |
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| Example: Status-Report |